Amazon Style is a new store that automates the fitting room
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(Pocket-lint) – Amazon is opening a new kind of store specifically focused on clothing and, understandably, it’s got cutting-edge automated technology.
Called Amazon Style, it will sell clothing, shoes and fashion accessories. It will arrive at The Americana at Brand mall in Los Angeles later this year.
What’s special about the physical store is that it will feature racks with QR codes that customers can scan with their phones to see sizes, colors, customer ratings and details of available products. Then when you want to try something, you can do so with just the press of a button. They will be directed to a fitting room. Amazon will also take the initiative to send out additional items, much like recommendations, but you don’t have to try them on or wear them. Amazon’s app will notify you when a fitting room is ready and filled with your wares.
In the Dressing Room, you can expect touch screens asking for more items. If you want to buy something, you can do it in store or just save it in the Amazon Shopping app to buy it later. You can even use the app to find clothes and deliver them to an Amazon Style store to try on in person. Interestingly, Amazon doesn’t say whether the store will feature “Just Walk Out” technology, which would allow you to pick up items off the shelf and walk out quickly without having to pay for them at a checkout. Your Amazon application is simply billed.
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The store will, however, support Amazon One. It is a technology that allows you to pay for items after verifying your identity through the palm of your hand.
Written by Maggie Tillman.