Amazon tackles meerkats with its own online insurance store
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(Pocket-lint) – Amazon will soon launch its own Insurance Shop, which will offer UK customers the option of buying home insurance directly from its retail site rather than through individual insurers or services comparison tools, such as Compare the Market or Go Compare.
It has partnered with three UK insurance companies so customers can choose a deal that suits them. Ageas UK, Co-op and LV= General Insurance have signed up for the launch, and more may be added over time.
Amazon will also give customers a £10 gift card for any insurance purchase.
The Amazon Insurance Store will be available from the end of the year. The company has created a dedicated web page for more information.
“Buying homeowners insurance online is a well-established experience, and our goal is to exceed customer expectations for the Amazon Insurance Store,” said Jonathan Feifs, General Manager of European Payments Products. from Amazon.
He also hinted that home insurance might just be the start of the products on offer: “This initial launch is just the start – we will continue to innovate and make improvements.”
We’re also wondering if it might tie its insurance services with the smart home products on the site, perhaps offering discounts on Ring and Blink security cameras, for example.
Regardless of the insurer, all policies available on Amazon will start with the same level of coverage, which Amazon calls “Amazon Standard of Cover.” This will be the most common cover, based on a study of UK home insurance claims.
Customers can take this coverage as is, or include extras in their policy. All they will need to do is fill out a quote questionnaire on Amazon when the service launches in the next two months.
Written by Rik Henderson.
