Apple buys classical music streaming service Primephonic

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(Pocket-lint) – Apple has acquired the classical music streaming service Primephonic, launched in 2018 as a dedicated option for former world music purists to find and organize playlists in a genre-specific app.

Now, just three years after its launch, Apple is shutting down the service on September 7 as part of a deal for an undisclosed amount. However, the Cupertino-based company plans to relaunch the app next year with the same interface its generally older user base is likely already used to.

In a blog post on the Primephonic website, the company writes

We’re working on an amazing new classic Apple music experience for the start of next year, but unfortunately the Primephonic service will be going offline starting September 7th. You can continue to use it for free until then.

Please check your email for details about your 6 month free Apple Music trial, refund and more.

Apparently, Apple Music subscribers will see a sign of an upgraded classical music listening experience on the platform, but for users looking for the original dedicated Primephonic experience without pop music ads and UI clutter, users will have to wait. until “the beginning of next year”.

Earlier this year, however, we covered everything you need to know about Primephonic, so if you want to check that out, click here.

To read the full statement on Apple’s acquisition of Primephonic, tap here to view the blog post from the company’s home page.

Written by Alex Allegro. Originally published on August 30, 2021.