Apple discreetly advertises the App Store on Google to get a good commission
On Google, Apple has paid for several ads promoting popular apps on the App Store. The problem is that none of them was notified of the process. The objective for the Cupertino company is certainly to maintain its commission at 30% by attracting more and more users to its platform.
Would his lawsuit against Epic have weakened the financial strategy of Apple? In any case, the calculations do not work in its favor: the loss generated by the court decision is estimated at several billion dollars. While several developers now have the means to bypass the famous 30% commission, the firm only has to maintain the income she already receives. In other words, keep popular apps from the App Store… popular.
To do this, Apple will visibly stop at nothing. On Google thus began to appear various advertisements on renowned applications, like Tinder, HBO or Babbel. The concern is that none of the developers behind them have been warned. What is more, nothing can suggest that it is Apple behind the ad insert, thus suggesting that it is the applications themselves that communicate.
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Apple buys ads in secret from Google
There is something cringe. “It hurts businesses”said one developer wishes to remain anonymous. “You build your growth around what you think a customer is worth, and if a customer is worth 30% less, your margin is gone. ” If we can plead the cause of free advertising for the latter, it remains that they have already paid for campaigns they could have, de facto, happen.
So why is Apple doing its little plans in secret? Probably because it is about collect his commission. Remember that the 30% rate only applies to applications generating more than one million dollars per. Below, it drops to 15%. The Cupertino company therefore has every interest in maintaining the level of downloads of its hens that lay the golden eggs.
Source: Forbes