Apple: the price of the iPhone has climbed 80% in 14 years
We suspected it, but a recent study confirms it: the iPhone now costs more than when it debuted in 2007. More specifically, the price increase reached 80%, or about $ 400 more than his beginnings. Beyond commercial reasons, global inflation has something to do with it as well.
It’s a study that will make more than one laugh. According to the analysis firm Self, the price of iPhones has increased by 80% in 14 years, or since the release of the first model. While the current iPhone 13 Pro Max costs € 1,259, Self estimates that the smartphone sells around the world on average $ 400 more than when it started.
“Since its launch in the United States in 2007 and the following years in other countries, iPhone prices have increased by 81% worldwide”, can we read in the study. “This means that in 2021, the latest flagship iPhone model will cost $ 437 more to purchase in each of the 38 countries where it is available than before. “
IPhone prices rise, rise …
If we can immediately think of a certain greed on the part of Apple, this is not the only parameter to take into account. Indeed, inflation plays a major role in rising prices. This is verified in particular by different figures collected around the world. While in some parts of the world the price has fallen, for example it has doubled in the United Arab Emirates.
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“However, many countries have experienced inflation and purchasing power growth in the meantime, and our research shows that Apple has increased iPhone prices 26% more than local inflation rates.”, specifies Self. “This means that the local accessibility of a flagship iPhone is costing people around the world $ 154 more in real terms than the earliest models they could buy. “
One thing is certain in any case, ce is not the cost of production which is at the origin of this surge in prices. Indeed, the iPhone 12 Pro costs $ 406 to produce, which is less than the iPhone 11 Pro Max and its $ 490.50. Whether the iPhone 14 will follow the same path remains to be seen.