Apple will invest a billion dollars a year to bring its films to theaters

Apple wants to broadcast its films in theaters, to better impose Apple TV+ in our living rooms.

Apple is probably very envious of Netflix’s success at the Oscars. The streaming service just recently won six accolades, including Best Foreign Language Film with “In the West, Nothing New” by director Edward Berger. From one year to the next, the world leader in SVOD imposes itself on the small as on the big screen, prestigious awards helping to attract more and more new subscribers.

The Cupertino company would also like to enjoy the same success. She seems to have realized that the success of her own service, Apple TV+, depends on a greater presence in dark rooms. Close collaborators of the company, on condition of anonymity, affirm that it is currently seeking to forge even more partnerships with film studios, with a view to releasing films in theaters. Hollywood will no doubt be persuaded by the proposal. Apple would indeed have a annual budget approaching one billion dollarsenough to produce fourteen “Asterix and Obelix: The Middle Empire”, each year, for example.

Apple wants its films to be shown in thousands of theaters

The Silicon Valley giant has already teamed up with directors as prestigious as Martin Scorsese, whose “Killers of the Flower Moon”, with Leonardo Di Caprio will be released in May 2023, or with Ridley Scott, who should present “Napoleon” with Joaquin Phoenix from September. As can be seen, the company is clearly upping the anteboth in its financial investments and in terms of prestige.

It must be said that for many observers, Apple has been too timid in its film initiatives. Either Apple reserved its productions for Apple TV+, or it only offered its films in a too few rooms. For sources familiar with the matter, it would seem that this era is over. The firm will be much more conquering. Still, the distribution of films is not at all the specialty of the company, hence the importance of convincing distributors to distribute the films it produces.

Source: Bloomberg