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Coca-Cola participates in the creation of Wild Rift Esports
Although the Wild Rift esport took a long time to set up (which seemed to be part of Riot’s plans to first take the temperature of the mobile market before embarking on bigger projects, especially in the midst of the epidemic of the last few years), it seems that Riot is giving him his winning formula. Thereby, Coca-Cola becomes a founding member of Wild Rift Esports and is committed to maintaining events and collaborations of all kinds for mobile gamers.
Coca-Cola and Riot Collaborate to Found Wild Rift Esports
League of Legends already benefited from the Coca Cola support, funding that has partly contributed to the resounding success of its esports scene. Among the most important in the video game world, the LoL scene served as a model for that of Wild Rift which debuted with a first season of tournaments in 2022 in 8 regions around the world. The Wild Rift Icons Global Championship Finals will be held this summer for the ultimate international showdown to close out the competitive season.
It is therefore normal to find a renowned partner like Coca-Cola as a founding member of Wild Rift Esports and sponsor of the game in general.
From now on, the two American firms are linked by a multi-year partnership to develop mobile esports and keep the community alive… with special extra goodies and events.
If we take the LoL scene as an example, to which Coca-Cola has contributed financially and creatively with personalized experiences for the community in addition to collectibles, we can expect a communautary development similar. We have already learned about the creation of content planned for each week on the theme of Wild Rift to appeal to mobile players.