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Outside of France, you rarely hear the name “Le Bon Coin,” but it would be hard to find a single Frenchman who hasn’t heard of it. Le Bon Coin is the largest classifieds site in France. Indeed, it often finds itself in the top 5 rankings with its high traffic. The site has around 30 million monthly visitors.

What is Leboncoin?

The principle of the platform is relatively simple: to allow everyone to find what they are looking for as well as to sell goods or services to people in their neighborhood. All transactions are organized in such a way that they are as secure and as simple as possible.

Leboncoin is based on the idea that great deals are everywhere and that everyone should be able to find them without a problem. When you take a closer look, the home page is pretty neutral. It shows a map of France on an off-white background. Users click on their region on the map and are taken to an ultra-minimalist search engine that opens the door to an online garage sale.

Why use Leboncoin?

Leboncoin is inherently scalable, since anyone can post and browse ads for free and most of the moderation is done automatically. To improve its turnover, the site has recently added new paid B2B services, including integration with internal HR platforms, the publication of job offers as well as advanced advertising services.

While doing good business is undoubtedly the number one motivation for users, user friendliness is one of Leboncoin’s main competitive advantages. It is arguably the first intuitive classifieds site in France: it is designed not to overwhelm the user with ads that are not in the exact place where they live or that do not correspond to what they want. ‘he’s looking for.

You may have noticed that recently the look of Leboncoin has changed (both website and mobile apps) and some great features have been added to it or soon will be: nearby search, saved searches, alerts , internal messaging …

The home page is simple and convenient. It includes a search bar as well as a map of France (to see only items / services close to the user’s location).

However, the main advantage, and one of the main reasons for the success of the site, is the trust it has managed to build among its users. Classifieds platforms of this type often have a damaged reputation due to scams. Because of this, Leboncoin has established systems which not only prevent scams but also gain the trust of users.

First of all, it has an optional secure payment feature that users can activate so that payment is only made upon receipt of the order. Then it works with an advanced algorithm which automatically blocks suspicious ads. These may be ads that are too good to be true, such as a $ 1,000 car for example. The system will not allow the publication of this type of advertisement. Finally, all sellers are rated by buyers. Ratings and reviews left by other users are publicly available.

Leboncoin has a secure payment method

Leboncoin has added a secure payment method, although it is only available for four categories of items at the moment.

The new option can be used both on the site and on the apps. Individuals can use it to buy or sell linens, baby clothes, DVDs and movies, and shoes. It is free for users and accessible through the messaging system.

The platform relies on an external partner company – which was not disclosed – to provide its secure payment system. The partner will only pay the sellers money after they have validated the receipt of an item. The process works as follows:

• the seller and the buyer agree on the terms of sale
• the seller sends a promise to sell to the buyer
• the buyer validates the transaction by paying the agreed price
• the buyer confirms receipt of the item, after which the seller is paid by bank transfer

Unused items, superfluous furniture, new clothes… what if you sell them to earn some money? We explain how to profit from your goods on the site of sale between private individuals!

Leboncoin is a bargainer’s paradise. Furniture, appliances, clothes, you can find everything. Since online ads are free, you don’t waste any money. That said, selling on the internet is not easy, that’s why we have written these tips for successful selling on the site.

What is a good ad?

The title must clearly include the exact name of the product as well as the brand. In product descriptions, be as detailed as possible: dimensions, condition, defects, why you want to sell, etc. To gain the confidence of potential buyers, we play the 100% honesty card. Several sharp photos are necessary, on a neutral background and in close-up (whole and disassembled if the object is large). Price side, we offer one in the average of other objects of the same type sold on the site, leaving a margin of 5-10 € for negotiation.

If you want quick exchanges, give your 06. If you are afraid of being overwhelmed by calls, prefer emails.