eBay starts offering interactive 3D sneaker viewer

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(Pocket-lint) – Over the past few years, we’ve seen sneaker resale move from a somewhat specialized subculture to becoming the norm for any high profile release.

eBay is fully aware of this and in an effort to keep up with competitors like StockX, the platform is launching its own 3D visualization tool for sneakers.

The new feature is called eBay 3D True View. In an article posted to the company’s website, eBay said the feature would allow sellers to add interactive 360-degree images of sneakers to their listings.

The brand partners with Unity to deliver the power of its real-time 3D modeling.

The True 3D View is rolling out to select sneaker vendors starting this month and is expected to expand further throughout 2022.

Salespeople will need to use a proprietary app to take video of their kicks from all angles. The video is then uploaded to the cloud and processed using an “IA methodology” which should result in what Bay describes as a “photorealistic” 3D rendering of the product.

3D images can only be viewed on eBay iOS and Android apps, but while you’re on mobile, you can start using the feature right now from here. At the moment, it looks like not all ads have the 3D display option, so you might have to click a bit to find one.

This isn’t the first time that Bay has embraced the sneaker resale culture. In October he launched his sneaker authentication service and soon after acquired the authentication company he used, Sneaker Con. With this news, it looks like a trend that is expected to continue.

Written by Luke Baker. Originally published on December 8, 2021.