Elon Musk says Apple has “fully resumed” ad spending on Twitter.
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(Pocket-lint) – Elon Musk, CEO and owner of Twitter, says Apple has now “fully resumed” its advertising on the social network after a meeting with the company’s CEO, Tim Cook.
The meeting between Cook and Musk at Apple headquarters in Cupertino, Calif., came after the Twitter CEO accused the iPhone maker of hating “free speech.” He also announced that Apple has essentially stopped advertising on Twitter due to growing concerns about the type of content being served there. Today, things seem to be back to normal.
Musk was speaking in a Twitter Spaces chat, in which he also confirmed that Apple was Twitter’s biggest advertiser. While Musk says Apple has resumed its ads on Twitter, however, it’s unclear if this is to the same extent as before.
Apple isn’t the only advertiser spooked by Twitter’s new direction, but its position as the company’s premier advertiser gives it special prominence. Advertisers have expressed concern that Musk’s reinstatement of previously banned accounts and “free speech” rhetoric could lead to their brands being placed alongside hate speech.
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Prior to Musk’s meeting with Cook, he also hinted that Apple had threatened to remove Twitter from the App Store. However, it now appears to have been what Musk called a “misunderstanding”, with Twitter’s deletion now looking unlikely. Google also reportedly considered Twitter’s place on the Google Play Store, but it was Apple that Musk pointed the finger at.
Written by Oliver Haslam.