Facebook renames Oculus Quest to Meta Quest
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(Pocket-lint) – In 2021, Facebook, the company, announced that it would now be called Meta. Around this time, we also heard that Oculus would follow suit in terms of branding.
Now that change is here and the VR division of Meta has announced that it is renaming its VR headsets from Oculus Quest to Meta Quest.
New name. Same mission. pic.twitter.com/USJafAPEdW
— MetaQuest (@MetaQuestVR) January 26, 2022
This move is clearly intended to help the company solidify its move into the Metaverse and focus on that for the future.
At this time, this is just a rebranding and current Oculus Quest users shouldn’t expect to see any impact on the services they already use. Interestingly, apps from the Google Play Store and Apple’s App Store still have Oculus branding, so not everything necessarily changes instantly.
We expect all new headsets to launch using the new name though – like these prototypes that were teased in 2021.
Meta CTO Andrew Bosworth previously explained some of the logic behind this:
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“VR will be the most immersive way for people to access the metaverse and as we move towards our goal of bringing [un milliard] people in VR, we want to make it clear that Quest is a Meta product,” Bosworth explained in a Facebook post following the Keynote Connect 2021. “For this reason, we are simplifying our brand architecture and moving away from the Oculus brand for our hardware.”
As part of the rebranding, some Oculus services will be rebranded as Horizon. “[Nous allons] expand Meta Horizon as a brand that will encompass all of our immersive first-party social experiences,” Bosworth said. “You’ve seen it before with Horizon Workrooms and Horizon Worlds.”
Bosworth added, “Soon you’ll see us move from Oculus to Horizon Home, Horizon Venues, Horizon Friends and Horizon Profile.”
A lot will happen for Meta in the future.
Written by Maggie Tillman and Adrian Willings.