Facebook to test Facebook Reels in the United States
This page was translated using AI and machine learning.
(Pocket-lint) – Instagram, owned by Facebook, launched Reels last year, bringing the short and trending video format to the Instagram app. In other words, this is a TikTok clone. Then, earlier this year, the Facebook app began testing Reels in India, Mexico and Canada in a limited rollout.
Now they are coming to Facebook in the United States.
If you are one of the users who have early access to Facebook Reels, you will be able to watch and create them in the Facebook mobile app. Facebook said its users spend almost half of their time in the app watching videos, and the Reels are growing “particularly quickly.” So, now the Reels will appear for some users in the News Feed. They will also be available in Groups – where users can watch them together. As part of this test, Instagram users can post Reels on Facebook.
If you are one of the early access users, you will be able to watch and create reels in the Facebook mobile app, where you can add music or even use audio from someone else’s video. Just tap the “Create” button in the Reels section that appears when scrolling through the news feed or while watching reels or tapping “Reels” at the top of your news feed. You will then see creative tools, such as music selection, audio recording, camera roll import, and timed text.
TikTok offers similar video creation capabilities and is known to popularize their use in shorthand content. In fact, TikTok has enjoyed explosive success since last year, with one billion active users every month. We suspect that Facebook wants to capture some of this audience.
Technically, he has already tried – with the Lasso application. But it failed. Maybe Reels on Facebook will do better.
Written by Maggie Tillman. Originally published on .