Google will add Trusted Store badges to Shopping Lists

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(Pocket-lint) – Google’s Shopping tab can be a very convenient way to compare the prices and find products in a variety of stores.

The problem is that among the usual household names, there are some relatively unknown stores and it can be difficult to know which ones are trustworthy.

Now Google has announced that it will refine the experience by adding Trusted Store badges to its product listings.

The announcement was made during Shoptalk, a retail conference taking place in Las Vegas.

Google’s blog post reads: “Merchants who provide excellent shipping and returns services, for example, can receive a badge indicating that they are a trusted store, which will appear next to their free product listings in the Shopping tab.”

“Based on our early testing, merchants displaying a Trusted Merchant badge are more likely to receive clicks. We’re also seeing more traffic to lesser-known merchants.”

This sounds like great news for small retailers and bargain hunters as it takes some of the stress out of ordering from a new store.

Google says the Shopping Experience Scorecard program and subsequent badges will be rolling out in the US in the coming months.

There’s no mention of other regions yet, but we imagine that’s in the works.

Written by Luke Baker.