How to post reels to Facebook from Instagram?

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(Pocket-lint) – Meta is now making it easy for users and creators to cross-publish content between its platforms, so you can ensure your Reels are seen by more people.

Instagram Reels are an important part of Meta’s efforts to compete with TikTok and several updates are planned to improve Reels.

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The hope is to help creators grow and also monetize content on both social platforms.

How do I start cross-posting reels?

Meta notes that this feature is being rolled out globally but may not be available to everyone yet.

To start posting Instagram Reels to Facebook, you must first link your accounts through the Account Center.

Once your Instagram and Facebook accounts are connected, you can then share a pinwheel on both platforms at the same time.

When you are on Instagram, you can then follow these steps:

1. Start by recording your reel on Instagram first.
2. During the process, remember to click Next.
3. You should then see an option to share on Facebook.
4. Click to select the Facebook account you want to share to.
5. Find the option to automatically share all future reels to Facebook.
6. Click Share.

How to Share All Future Reels on Facebook

If you need to, it is also possible to change your account settings so that all future reels are automatically added to Facebook.

To do this :

1. Access your profile by clicking on your profile picture.
2. Click on the burger menu at the top right of the screen.
3. Click Settings.
4. Scroll down and tap Account Center
5. Follow the steps to add the account you want to share from and share to that account.
6. Then find the auto-share setting.

What happens to coils posted in parallel?

As you might expect, when you share an Instagram Reel to Facebook, it automatically appears as a Facebook Reel. By default, Facebook Reels will be seen by your default audience. If you want to change this, you will need to change the audience in your settings.

If you have a public Instagram account, Facebook Reels will automatically be publicly available by default. On the other hand, if your Instagram account is private, the reels will only be visible to your friends on Facebook.

Remixed Reels

Along with the ability to cross-post, Meta has also added additional reel remix options to Facebook Reels. So, if you are doing a remix, you can add your video after the original reel or use the side by side option.

Additionally, Meta adds the popular “Add Yours” sticker option to Instagram Stories. So you will be able to create a new reel based on a trend and inspire others to do the same with your reels.

To learn more about cross-posting, click here.

Written by Adrian Willings.