Hulu announces monthly increase of $ 1

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(Pocket-lint) – Hulu today announced a $ 1 price hike on the company’s two video-on-demand (VOD) packages: Hulu (ad-supported), previously $ 5.99 per month and Hulu (ad-free), which previously cost $ 11.99 per month. The new price, $ 6.99 and $ 12.99 per month, brings the ad-free plan to just a dollar less than the three-way package heavily promoted from Disney, which offers Hulu (ad-supported) along with Disney + and ESPN + for just $ 13.99 per month in total.

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Disney CEO Bob Iger explained on a conference call last month to investors that the company hopes to convert as many subscribers as possible to The Disney Bundle rather than letting them stick to an individual subscription, saying that ” unsubscribe on the package are even lower “compared to a single subscription.

Hulu’s live TV plans remain the same at $ 64.99 per month with ads or $ 70.99 per month without, perhaps another deliberate ploy to get more users to switch their current service to an offer. bundled more robust and more expensive.

The price increases will take effect one month from today, effective October 8, 2021.

Ultimately, these price increases are nothing new to Disney. In recent months, Disney has increased the cost of its own Disney + service from $ 6.99 per month to $ 7.99 per month, and ESPN + from $ 5.99 per month to $ 6.99 per month.

Written by Alex Allegro. Originally published on September 7, 2021.