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Instagram Favorites Feed vs Follow Feed: The Difference
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(Pocket-lint) – Instagram has updated how the main feed works, introducing Favorites and Following. These are two new ways to choose what you see in your feed. Confused? Carefree. Here’s everything you need to know about favorites and follows, including how to switch between them on Instagram and what’s the difference between the two options.
What is the difference between Favorites and Following on Instagram?
When you open the Instagram app, you’re greeted by a main feed of photos and videos shared by the people you follow. The feed also includes suggested posts and ads. Many users criticized the feed, primarily Instagram’s algorithmic sorting. In an attempt to address their concerns, Instagram is offering users two ways to sort their feed. These are called Favorites and Following.
- Subscribers: view the latest posts from all the accounts you follow, in the order they were posted.
- Favorites: you can add up to 50 accounts, so their posts will appear higher in your main feed. You can also view these posts in a separate “Favorites” feed, which starts with the most recent posts.
How to switch between the Favorites feed and the Following feed
To switch between the Favorites feed and the Following feed on Instagram, open the latest version of the Instagram mobile app and follow these steps:
- Tap Instagram in the top left corner of your homepage.
- Select Favorites to see posts from accounts you’ve followed
- Or select Follow to see the latest posts from all the accounts you follow.
How to favorite an account or person on Instagram
You can follow or add up to 50 accounts to your favorites list. (They won’t be notified when they’re added or removed.) Then you can go to your Favorites feed to see the latest posts from your favorites.
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To add Instagram accounts to your favorites list, open the latest version of the Instagram mobile app and follow these steps:
- Tap the three-dot icon above a post in your feed
- Tap Add to favorites to add an account to your favorites.
Favorites can also be managed by tapping the Star icon above a favorite post in your feed, then tapping Manage Favorites.
Need help?
Visit Instagram’s support page to manage favorites. Instagram also has a blog post where it announces the Favorites feed and the Next feed.
Written by Maggie Tillman.
