Instagram is adding a paywall option for creators.
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(Pocket-lint) – Instagram influencers can now share exclusive posts, reels and Stories, with the app adding a paywall as part of its creator subscription scheme.
The move, announced by Instagram chief Adam Mosseri, means certain content will be hidden from those who don’t pay to see it – with those posts marked with a purple badge.
A follower chat feature is also being introduced, which means influencers can participate in group DMs with a maximum of 30 followers. These chats are powered by Messenger, Instagram’s sibling, and creators can start them from a Story or directly from their inbox, and they automatically end after 24 hours.
Fans who pay a subscription – which can go up to $100 a month – now have access to a home tab on the creator’s profile, which means they have an easy way to access posts, reels, archived live videos and more in one place.
Subscriptions are a great way for creators to have predictable income and for fans to get exclusive content from the creators they love.
This update includes:
– Subscriber chats
– Subscriber Reels
– Subscriber Posts
– Reception of subscribers pic.twitter.com/5PzDTcwn8d-
Adam Mosseri (@mosseri) July 14, 2022
Mosseri indicates in his post that the introduction of a paywall was the most requested feature by creators in the program, with thousands of users now having more power on their platform.
And, on that note, with Meta recently stating that creators won’t be paid a commission on app revenue until 2024 (instead of late 2022), it’s possible we’ll now see an influx of creators testing these new tools and building an audience behind the scenes.
Of course, it’s worth clarifying that Instagram isn’t the first to introduce this kind of exclusive access to a creator’s platform, as sites like Twitch, OnlyFans, and Discord all feature some of what we’re seeing. here.
Whether it will be successful remains to be seen, but it’s definitely a step in the right direction for those looking to monetize their online profile.
Written by Conor Allison.