Instagram launches subscriptions to help creators earn money
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(Pocket-lint) – Instagram will soon allow users to subscribe to their favorite creators in order to access exclusive content. The social network is testing this experiment with a small number of creators and influencers – 10, to be exact, including basketball player Sedona Prince and Olympian Jordan Chiles.
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In a blog post, Instagram announced that it was launching a trial subscription on January 19, 2022, with more creators added in the coming weeks. Creators can select the price for their subscription tiers, ranging from $0.99 to $99.99 per month. Essentially, users will pay this monthly fee to access content such as Subscriber Lives and Stories. They will also receive a purple badge next to their username that indicates their status to creators. Instagram told TechCrunch it won’t be taking a cut from creator subscription revenue until “at least 2023.”
Subscriptions allow creators to monetize and connect with their subscribers through exclusive experiences:
– Followers Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More soon. pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
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Instagram manager Adam Mosseri described Instagram followings as “one of the best ways” for influencers to generate revenue. Meanwhile, Mark Zuckerberg, CEO of Instagram owner Meta, wrote in a post on Facebook that it was “excited to continue building tools for creators to make a living doing creative work and to soon put those tools in the hands of more creators.”
Keep in mind that Facebook also has its own version of subscriptions for creators. But Facebook wasn’t the first to offer such a subscription program. Twitter recently launched Super Follows, for example, and there are also platforms like Patreon and even OnlyFans, all of which allow creators to charge their followers in exchange for exclusive content.
Written by Maggie Tillman.