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Instagram looks back on some of its new features.
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(Pocket-lint) – Instagram users have been less than happy with recent changes to the platform, with high-profile celebrities such as Kim Kardashian sharing the message “Make Instagram Instagram Again.”
Now it looks like Instagram is listening to the protests, and has started rolling back some of the new features.
First, the experimental version of the app that opened to full-screen photos and videos, TikTok-style, will be phased out.
“I’m glad we took a risk – if we don’t fail once in a while, we’re not seeing big enough or daring enough,” Instagram chief Adam Mosseri told Platformer.
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“But we definitely need to take a big step back and regroup. [Quand] we learned a lot, so we come back with some kind of new idea or iteration. So we’re going to work in that direction.”
Instagram will also reduce the number of recommended posts in the app, at least until it improves its algorithms.
This is the feature we found the most frustrating, due to the amount of recommended posts, and we’re glad to see a change coming.
“When you discover something in your field that you haven’t been tracking before, it should be a high bar — it should just be awesome,” Mosseri said.
“You should be happy to see it. And I don’t think that’s happening enough right now.”
However, just because the company is pulling out, for now, doesn’t mean these features won’t reappear in the future.
Mosseri said Instagram needs to “get better at rankings and recommendations, and then — if and when we do — we can start growing again.”
Written by Luke Baker.