IPhone 13: Apple adds a Cinematic mode and a lens dedicated to macro photography

The iPhone 13s seek to appeal to videographers and photographers. With this in mind, Apple has announced a host of new features dedicated to video recording and photography, such as Cinematic mode or a lens dedicated to macro photography (on Pro editions only).

After months of waiting and rumors, Apple has finally announced the new iPhone 13. Like last year, the American giant is looking to seduce videographers and photographers budding with new features. These options are designed to allow iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max users to record footage and snapshots. professional qualitye without difficulty.

The “Advanced camera systems” iPhone 13 are on board “Impressive computational photography features”, details Apple on its official website. The brand even ensures, unsurprisingly, that the Pro editions benefit from the “Best camera system ever for iPhone”.

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Cinematic mode, macro, ProRes … the iPhone 13 make their cinema

Among the most interesting additions, we find first Kinematic mode. As detailed during the keynote, this mode allows you to shoot real professional quality footage. This smart option switches between front focus and background depending on what is happening in the frame of the image.

He “Anticipates how an important new topic will come into the picture and takes stock of it at the right time”, details Apple. The focus can be changed during or after recording of the video. This mode is available on all models in the range.

Then, the brand integrated an ultra wide-angle lens opening at f / 1.8 on the iPhone 13 Pro. This objective makes it possible to take macro photos. “With a redesigned lens and a powerful autofocus system, the new ultra-wide-angle camera is able to focus to just two centimeters”, boasts Apple on its website. As a reminder, the macro photography has been present on Android for several years, notably at OnePlus, Xiaomi, Huawei or Samsung.

Finally, Apple announced a new video format, the ProRes. The video equivalent of the ProRaw announced last year, this video codec guarantees greater color fidelity and less compression. It is often used in advertising to deliver quality footage. This format will be added to the iPhone 13 Pro through a future update later this fall.