iPhone 13: Apple hid an augmented reality logo in the keynote invitation

IPhone 13 is coming! To increase the pressure, Apple hid a small surprise in augmented reality in the keynote invitation. If you open the invitation with your smartphone, an Apple logo-shaped portal will appear on the screen. When you enter this portal, the date of the annual presentation pops up.

After weeks of rumors, Apple has finally lifted the veil on the presentation date of the iPhone 13 and Apple Watch Series 7. As rumored, the Cupertino giant will present its new products on Tuesday, September 14, 2021. The presentation will begin at 7pm Paris time with the traditional “good morning” by Tim Cook.

As always, Apple revealed the date of the keynote through a formal invitation. This invitation, entitled “California Streaming”, is also visible on the brand’s official website. If you open this dedicated page using a smartphone, you will discover a virtual reality experience of the most beautiful effect.

Apple loves augmented reality, this new surprise proves it

To launch the augmented reality experience, you must first tap the apple logo which is displayed in the center of the interface. A blank page with a tiny logo will open. To trigger the experiment, tap the icon at the top right. AR mode is then activated. Make sure that the room you are in has enough light. The sensors of the iPhone indeed need light to locate the environment and place the elements correctly.

An Apple logo-shaped portal will then appear in your field of vision. With your iPhone in hand, you can enter through this virtual portal. The closer you get to it, the more the music of the keynote is heard. We recommend that you test with headphones or headphones. The rendering is very convincing.

In recent years, Apple has gotten into the habit of slipping small AR experiments into its invitations. Tim Cook has never hidden his interest in augmented reality. Recently, the manager of Apple has also been enthusiastic about augmented reality graphics. It will therefore come as no surprise that Apple is working on a virtual reality headset that will also offer augmented reality.