iPhone users spend twice as much money on subscriptions as Android users

App Store users on iPhone spend more than twice as much money on subscription services as new research has just showne Google Play users on Android.

iPhone and iPad users seem to be particularly fond of subscriptions, as new research from Sensor Tower reports. Indeed, the media announces that subscriptions of the 100 most popular apps generated $13.5 billion in revenue in 2021 on the App Storewhile subscriptions on the Google Play Store generated “only” $4.8 billion.

However, it would seem that Google Play has experienced significantly more growth than its competitor on iOS, since the application store has seen user spending increase by 78% since 2020. App Store spending saw a 31% year-over-year increase to $10.3 billion. We also learned that the App Store had generated 75 billion euros in revenue in 2021, twice as much as the Play Store.

What are users’ favorite subscriptions on iOS and Android?

Sensor Tower unveiled the applications on which users spend the most money in subscriptions. Globally, YouTube is in first place, with 1.2 billion in revenue in 2021 thanks to YouTube Premium. Google’s video app is followed by Tinder, the dating app, as well as Piccoma, a Japanese webtoon subscription service.

On the App Store, the subscriptions that generated the most spending came from YouTube, Tinder and Tencent Video, a Chinese streaming application mainly used in Asia. On Android, we find Google One in first place with its subscription for cloud storage, as well as Piccoma and Disney+ in third position.

It seems that users around the world are seeing their spending on subscriptions increase every year. Tower Sensor notes, for example, that the top 100 non-gaming subscription apps saw their revenues increase by 41% year on year, from $13 billion to $18.3 billion globally. This increase is due in particular to the increase in the prices of certain platforms. Netflix, for example, recently increased the prices of its subscriptions, and Disney+ is also considering raising prices in 2022.

Source: SensorTower