IPhone users switch smartphones more often than Android users
A new study says more iPhone users upgrade to a newer model every year than Android users. They are indeed 35% to have sold or traded their smartphone in the last 12 months, compared to 15% at Android. Still, iPhones are generally in better condition than their rivals when replaced.
Studies comparing iPhone and Android users are legion. We learn in particular that the former are generally more loyal than the latter, or that 18% of Android users plan to switch to Apple when the iPhone 13 is released. However, although aficionados of the Apple brand remain most often within their stable, this does not prevent them from change smartphones more regularly.
Indeed, a survey conducted by Consumer Intelligence Research Partners reveals that 35% of them have abandoned their current model in the last 12 months for a newer one. They are only 15% among Android users. Of those 35%, 30% traded it in for a new smartphone and 5% resold it. Opposite, 5% exchanged their Android smartphone and 10% resold it.
Apple users buy new iPhones more often
In contrast, fewer iPhone users keep their old smartphones. While almost 50% of Android keep their old model, they are only 29% at Apple. The exact number of users who simply throw away their devices is unknown. However, we know that 84% of iPhone users say their phone screen is in perfect or good condition when they upgrade to a newer model, compared to 76% for Android.
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This figure may seem paradoxical compared to the proportion of users who change their smartphone each year. To explain this phenomenon, we can, among other things, look at the question of autonomy. 30% of Android users report that their device can last a whole day without charging, compared to 23% at Apple. In addition, we must take into account the program Apple Trade In, which allows owners to trade in their old smartphone to reduce the price of the new one.
Source: Consumer Intelligence Research Partners