Man City take to the metaverse to unveil their new third kit.
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(Pocket-lint) – Manchester City have often been one of the most active Premier League clubs when it comes to embracing new technology.
He was one of the first to install wi-fi throughout his stadium – the Eithad – and led the way with dedicated fan apps for Android Wear and others. Today he turned to the metaverse to launch the club’s third kit for the 2022/23 season.
Thanks to Roblox, which has become the game/service of choice for many big companies embarking on virtual experiences, Man City have teamed up with Puma to unveil the team’s third shirt – a yellow and blue striped number which is available today.
The names of the colors, according to the manufacturer, are “fizzy light” and “Parisian night”, while the metaverse event saw the reskin of Puma and the Land of Games arena in Roblox.
The Man City home kit has also been added to the experience, and for the next two weeks (until August 16, 2022), users who visit and win in-game Football Rush will receive a digital version of the new third-party shirt. kit. It will also be on sale in the Puma Gear Store for use in Roblox.
“It is exciting to be able to work with Puma to announce today the launch of our first kit in the metaverse. As a club, we are continually exploring new ways to innovate, collaborate and use the latest technologies in order to challenge ourselves to ensure that we engage with all sectors of our fan base, particularly with our young audience who represent the next generation of fans,” said the club’s retail director, Serena Gosling.
Written by Rik Henderson.
