Meta begins testing NFTs on Instagram and announces that Facebook will be next.
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(Pocket-lint) – Meta CEO Mark Zuckerberg has announced that Instagram will be testing a way for users to display non-fungible tokens (NFTs) on their profiles.
A similar feature will also be offered to Facebook soon. In fact, NFTs could arrive on several Meta applications, from WhatsApp to Messenger.
“We’re starting to build for NFTs, not just in our metaverse and Reality Labs work, but across our family of apps,” Zuckerberg said in a video posted to Facebook on Monday. “We’re starting to test digital collectibles on Instagram so creators and collectors can showcase their NFTs.”
Also coming is a way for users to display 3D TNTs in Instagram Stories using augmented reality, Zuckerberg said. The new feature will be built on Spark AR and will allow users to “place digital art in physical spaces.” For starters, however, users will be able to share TNTs they’ve created or purchased in their feed, Stories and posts, according to Instagram CEO Adam Mosseri. You won’t need to pay any fees “associated with posting or sharing a digital collectible,” Mosseri said.
NFTs on Instagram
This week, we’re starting to test digital collectibles with a handful of American creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.
See you next week ! pic.twitter.com/VuJbMVSBDr-
Adam Mosseri (@mosseri) May 9, 2022
Through a video on Twitter, Mosseri revealed that a limited number of people in the United States will have access to Instagram’s NFT features as part of a test. He also suggested that NFTs could allow creators to earn on the platform. Perhaps users will be able to buy and sell NFTs directly on Instagram?
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To learn more about NFTs, see: What is an NFT and why should you care?
Written by Maggie Tillman.