Meta’s avatar shop features fashion designer clothes
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(Pocket-lint) – Meta a announced on launched an online store where all its users – from Facebook, Instagram and Messenger – can buy digital clothes for their avatars. But these are not nameless clothes.
These are luxury clothes from fashion houses such as Prada, Balenciaga and Thom Browne. You can buy everything from hoodies to suits in the store, Meta announced. In a Facebook post, Meta CEO Mark Zuckerberg said more brands will be added to the store soon. “Digital goods will be an important medium for self-expression in the metaverse and a big driver of the creative economy,” he said.
The metaverse is a topic that Facebook has been putting a lot of emphasis on in recent months. Zuckerberg sees it as the future of the internet – a future where AR/VR will play a crucial role and where people will work, play and interact in a shared virtual space. It’s all a bit hyperbolic at this point and has its share of criticism.
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It’s also far from the first time fashion houses have teamed up with tech giants to deliver digital fashion. In Fortnite it there are Balenciaga skins, and in Roblox you can visit Gucci Town, for example.
Still, it’s remarkable that Meta partnered with such big name brands right from the start.
Written by Maggie Tillman.