Microsoft says iPad Pro is a big rip off in latest ad

Microsoft has released a new ad comparing the Surface Pro 7 to an Apple product. This time, it’s the iPad Pro that sticks to it and takes it for its grade. Price, connectivity, weight… Nothing escapes the manufacturer to extol the merits of its hybrid tablet. Or almost.

Users fond of clash between manufacturers are served at the moment. After a first ad comparing the Surface Pro 7 to the Macbook Pro, Microsoft drives the point home this time attacking the iPad Pro. For the firm, there is no doubt: its hybrid tablet is much better than Apple’s proposal, for several reasons. Four categories support his point: the design, the connections, the power and, finally, the price.

The Surface Pro 7 can thus boast of having an integrated kickstand. Microsoft does not hesitate to drop the iPad Pro on the table with a knowing look. In addition, the manufacturer claims that its competitor is “Much heavier”, while its tablet relieves itself of the keyboard by allowing it to be detached at any time. In terms of connectivity, it’s even faster: iPad Pro only has one USB-C port, while the Surface Pro 7 has “Many of all kinds”.

The Surface Pro 7, really better than the iPad Pro?

Then comes the power: where the iPad Pro is “Just a tablet”, the Surface Pro 7 is “A complete computer and a tablet”. Until the final point of the argument, namely the price. $ 1348 for the Apple product, $ 880 for the Microsoft device. If the whole can be very convincing, it is all the same interesting to put certain points of the advertisement into perspective. Notably one in particular, and not the least: iPad Pro and Surface Pro 7 are two very different things.

Intel relaunches Mac vs PC ads to mock Apple

Apple does not aim to make its tablet a hybrid device with multiple uses. De facto, its performance does not have to adapt to the requirements of different user niches, as may be the case with the Surface Pro 7. The latter, on the contrary, aims to offer all the features necessary to make it a real computer. It is therefore difficult to fairly compare two devices with very different positioning.