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MoviePass will be resurrected this summer but details are slim
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(Pocket-lint) – MoviePass, the shuttered online subscription service that allowed you to see a number of films in cinemas for a fixed monthly fee, is planning to relaunch this summer.
According to multiple reports, co-founder Stacy Spikes announced in New York on Feb. 9, 2022, that the service would return, but it’s unclear if any theater chains have partnered with the new service yet, and no pricing tier. was disclosed. The revived service will be available at different prices, but Spikes didn’t reveal much more. There will be a credit system that rolls over every month, and subscribers will be able to earn credits for free by watching ads before movies, according to Spikes. It will also use eye tracking technology to make sure the user is looking.
Spikes is also the CEO of MoviePass. He said the new service will allow theaters to set different prices for off-peak hours. Spikes didn’t mention an unlimited plan, which isn’t surprising considering the $10 Unlimited MoviePass plan from before proved unsustainable and led to the service being shut down in 2019. Spikes said said he wanted theaters to partner with MoviePass for this new iteration. The service will allow subscribers to bring a guest, though it’s unclear if this would be limited to certain tiers or if credits would be required.
The original MoviePass subscription service gives subscribers access to unlimited movies in theaters for a monthly fee of $9.95. At its peak, the service had some three million subscribers.
Last year, Spikes bought the company out of bankruptcy, with plans to revive the service. It saw MoviePass from its launch in 2011 until 2018 – when it was terminated when the service was owned by Helios and Matheson Analytics.
It should be noted that MoviePass was lambasted by the US Federal Trade Commission in 2021 for deceptive practices and poor data collection.
Written by Maggie Tillman.