Netflix adds an external subscription link button to its iOS app
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(Pocket-lint) – Netflix is rolling out an update for its iPhone and iPad apps that will allow new subscribers to choose a plan and subscribe via a link to its own website.
In previous years, Apple wouldn’t allow Netflix to take advantage of this feature because it meant bypassing the in-app purchase link that works through the Apple App Store and – as a result – Apple was not getting its fee percentage.
This issue has been somewhat controversial by a number of developers, but in a recent update, Netflix leverages an API for “player” apps that are allowed to link to external subscription options.
With this update – as first reported by 9to5Mac – a user sees a pop-up when they hit the “subscribe” button. It says “you are about to exit the app to go to an external website”, and clarifies that Netflix will be solely responsible for the subscription, not Apple.
Then when you click “Continue”, you will go to the Netflix subscription page, where you can subscribe and log in. By doing this, Netflix can avoid paying the 30% commission for each subscription.
Since Apple considers apps that stream videos or other digital content (music, books, audio, etc.) to be playback apps, Netflix was able to take advantage of this feature.
So if you haven’t subscribed to Netflix yet, you can sign up right now from the Netflix app on iPhone and iPad.
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