New mobile games on Netflix
On September 1, I told you about the arrival of video games on Netflix. Barely announced, this extension of the American VOD platform was already landing on Android smartphones in Poland. Today the Netflix mobile game catalog is expanding and opening up to more European countries.
Mobile gaming tests on Netflix in Spain and Italy
Our Mediterranean neighbors from Spain and Italy come in turn to access Netflix mobile games. If you live in one of these countries, or in Poland, and have a Netflix account, you should be able to go to the Games tab Netflix. Be careful, however, this feature is currently reserved for Android users. Initially, the game catalog had only two titles:
- Stranger Things 3;
- Stranger Things 1984.
From now on, three new Netflix mobile games are available. It is Shooting Hoops, Teeter Up and Card Blast. As a reminder, the games offered by the platform do not aim to be triple A. They are above all integrated as an extension of the viewing experience. Thus, a user who has enjoyed a series can take the time to immerse himself in his universe by participating in a new adventure. It was in any case what seemed to be the original idea. However, with these three additional Netflix mobile games, we note a arcade / casual game orientation which no longer has anything to do with the original idea.
You can find Shooting Hoops, Teeter Up, and Card Blast on their respective Google Play page, here, here and there. Note that these pages indicate “for Netflix subscribers only“.
Thinking back to interactive series and Stranger Things games, this kind of experiment is obviously what Netflix has been trying to achieve for several years. The goal is to create a deeper content bridge between well-defined genre media. The interactive series is located at the crossroads of the game and the series. And, if the brand offers series, it can also offer games without too much damage to the consistency of the service it offers.
I imagine it will take a while before we can test mobile games on Netflix in other EU countries and beyond. However, I can’t wait to see what experiences can emerge from this bridge between content. I also want to point out that Netflix has also just acquired Night School Studio, creator of Oxenfree. The brand seeks to expand to new markets, and we will keep an eye on its mobile releases for you… 🧐