Nintendo and Tag Heuer launch Super Mario watch for almost 2,000 euros

Tag Heuer has just presented its new watch produced in partnership with Nintendo. This is a smartwatch in the colors of Super Mario. Produced in very few copies, it is sold for more than 2000 dollars on the manufacturer’s website.

Tag Heuer wants to appeal to gamers, especially those who have money. The Swiss watchmaker presented a new model of smartwatch produced in partnership with Nintendo. You guessed it by seeing the image, it takes for Super Mario theme. This is a variation of the manufacturer’s Connected series. It therefore has a 1.39-inch OLED screen and all the features common to this type of product, such as an integrated GPS, a cardiac sensor or a companion application.

The famous plumber is therefore in the spotlight in this smartwatch which runs on Wear OS. Of course, she gives the time, but also displays the character. Their attitudes change throughout the day, depending on the goals set in terms of physical activity. Thus, at each level of 25%, it can grow thanks to a mushroom, come out of a pipe or even become invincible thanks to the star. It’s all about getting people to move.

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Even when you’re not doing anything, the watch will constantly remind you of Mario with themes based on the character’s universe, like a background with stars or a dial in which it appears. On top of that, the design is reminiscent of the license, with a mushroom, star or pipe on the dial in addition to a big M on the push button. The bracelet also adopts colors from Nintendo video games.

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This is a limited edition watch intended primarily for collectors. To get one, you have to register on the watchmaker’s website and wait until Thursday, July 15 to checkout. It will be necessary to put the hand in the pocket to benefit from it, since it will be sold at a price of 2150 dollars, or 1815 euros. A madness to reserve for the biggest fans of Nintendo, and we know that there is.