Pinterest TV: how it works and where to find it on Pinterest
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(Pocket-lint) – Pinterest introduces a new QVC-like home shopping feature just in time for the holiday season: Pinterest TV.
What is Pinterest TV?
Pinterest TV is a new live-action series featuring the best creators that showcase products that other users can buy. Creators can show and link to products during their shows, as well as offer discounts. You can then view, select and purchase the product on a retailer’s site. It’s kind of like QVC in the US – a home shopping network / chain. However, Pinterest TV is limited to users of the Pinterest mobile app and all purchases are made outside of the platform.
When do Pinterest TV episodes air?
Pinterest TV episodes air Monday through Friday at 6 p.m. ET in the United States.
What shows does Pinterest TV offer?
Pinterest TV shows cover a range of different topics, such as fashion, beauty, and home. Here are some of the shows announced so far:
- Christian On: The Featured fashion designer Christian Siriano reproducing the most popular fashion searches on Pinterest.
- Unfail My: Monica Suriyage and the culinary creators of Pinterest will help save failed holiday dishes.
- Tom Tries: the Olympic gold medalist Tom Daley spends time every week teaching grandmothers and grandfathers new skills.
- Manny Does: L Beauty entrepreneur Manny MUA answers some of the most common vacation beauty questions in this weekly series.
- Buy this: the comedian Robyn Schall – along with the creators of Pinterest – will show what the products look like in real time.
How does Pinterest TV work?
Pinterest TV show episodes air every day of the week and are recorded and available for users to watch on demand directly through Pinterest.
Find Pinterest TV
To start using Pinterest TV, you need to find it first. Open the latest version of the Pinterest app and click on the TV icon in the corner. That’s it!
Pinterest also has a desktop version of Pinterest TV which you can access here.
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Watch and interact
While watching live streamed episodes, you can interact with hosts and ask questions through a chat interface.
Buy and get discounts
Pinterest TV hosts are allowed to activate shopping experiences during their shows, including a “product drawer” that highlights pricing, product details, inventory, and limited-time discounts. Every Friday, you’ll get discounts on top brands like Patagonia and Mented.
When will Pinterest TV be available?
Pinterest TV will be available in the US for iOS users of the Pinterest mobile app from November 8, 2021.
Want to know more?
Check out the Pinterest announcement blog for more details.
Written by Maggie Tillman. Originally published on .