Snapchat and Live Nation offer festival experiences in AR
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(Pocket-lint) – Snap has announced a partnership with Live Nation to bring the Snapchat AR experience to global festivals.
Announced during the Snap Partner Summit 2022 online keynote, the agreement sees festival sites around the world being enriched with augmented reality elements when viewed using the Snapchat camera.
These will include the upcoming Lollapalooza in California and Wireless in London festivals, and attendees will also be able to use augmented reality to try out products, meet friends at venues and discover exclusive locations.
The first to benefit from Live Nation’s Snapchat experience will be attendees of the Electric Daisy Carnival in Las Vegas in May.
Improvements will be made to see “live music like never before”.
Experiences at all festivals served by Live Nation will be custom-designed with help from Snap’s creative studio, Arcadia. They will also be available for certain concerts, with unique appearances depending on the artist.
You can check out all the other new features coming to Snapchat and Snap Shows during the Snap Partner Summit 2022 keynote. Check out our guide here for more details.
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You can also see a great array of Snapchat failures and funny photo moments in our article here.
Written by Rik Henderson.