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Snapchat launches giveaways and cash prizes – Pocket-lint
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(Pocket-lint) – Snap is rolling out the Gifting feature it announced earlier this year to users around the world, adding a straightforward (albeit a little complicated) way for users to pay the accounts they follow for the content they enjoy.
The system is essentially an in-app tip jar, which allows you to send “freebies” that you pay for with real money. The account receiving the gift then gets a reduction in that cost from Snapchat, which saves money on the transaction.
This means expanding a sort of in-app currency called Crystals that you’ll get paid at first glance and could easily be framed as part of a strategy to attract the kind of creators who could make the big bucks on other platforms that promote. payment, like OnlyFans and Patreon.
The system is currently being rolled out to users around the world, but another feature will be only in the US at first. Spotlight Challenges will provide Snapchatters the chance to win big cash prizes by submitting Snaps using specific filters or lenses.
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This essentially means that brands and creators can run contests entirely in Snapchat, which is an intriguing concept that we’ll have to watch out for. The feature is currently in testing, according to Snap, and will be rolled out in November in the US as a first step.
Written by Max Freeman-Mills. Originally published on .
