Snapchat Reveals Dress Up Destination for AR Fashion
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(Pocket-lint) – Snapchat has already offered the ability to try on eyewear and clothing through its lenses, with augmented reality allowing brands to offer previews of what items worn will look like.
However, Snapchat has just created a dedicated destination for users to find different augmented reality shopping experiences called “Dress Up”.
Announced at the Snap Partner Summit 2022, Dress Up makes it easier to find the different brands and retailers that offer augmented reality fashion experiences.
It comes with new software tools for businesses to create Snap AR opportunities in their product detail pages on other websites or apps. For example, a new shiopping lens has been developed to scan a user’s body and instantly layer virtual clothing without having to undress.
The end result should help Snapchatters find and “try on” fashion items, or even see what a handbag or shoes will look like when ordered.
A new shopping section in the user’s profile will also allow them to purchase after the viewing process.
Sportswear specialist Puma is among the partners launching new experiences on Snapchat. It offers the possibility to try on sneakers within the application and to order them directly.
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Other exciting news and developments were also announced during the Snap Partner Summit keynote, which you can read here.
Written by Rik Henderson.