Spotify is testing concert ticket sales
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(Pocket-lint) – Spotify appears to be trying a new business venture: selling concert tickets to fans directly for the music they listen to on the streaming service.
Spotify has launched a new website, Spotify Tickets, where it appears to be selling tickets to a few concerts in the US, for a range of bands including Crows and Annie DiRusso.
The app has, for some time, shown listings of bands like Ticketmaster and Eventbrite to help fans stay informed about upcoming gigs of the bands they listen to, selling tickets directly is a big change.
It’s another sign that Spotify is looking to diversify its revenue streams into areas related to its core streaming business, as shown by its recent foray into the world of audiobooks, which also offer real profitability if you can touch the jackpot.
These ticket sales are hardly a hidden test given the public nature of the new website, but Spotify is still keeping its cards close to its chest on the prospects for a wider rollout.
According to a statement from the company to The Hollywood Reporter, “At Spotify, we regularly test new products and ideas to improve our users’ experience. Some of them end up paving the way for a broader user experience and others serve only to learn important lessons. Tickets.spotify.com is our final test. We have no further news to share on future plans at this time.”
It doesn’t exactly confirm whether we can expect to see Spotify Tickets grow rapidly from now on, and keeping giants like Ticketmaster on board with its plans will likely be part of Spotify’s planning on that front.
Either way, it’s an interesting step that could help the streaming platform become an intrinsic part of the whole music industry, including touring, rather than just a mainstay of listening.
Written by Max Freeman-Mills. Edited by Rik Henderson.