Spotify opens video podcasting to more creators
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(Pocket-lint) – When Spotify introduced Joe Rogan’s podcast to the platform in 2020, the deal was that listeners could also view the video podcast on Spotify.
It took a while to perfect the experience, but in October 2021, the platform began opening up the video podcast feature to other creators such as Philip DeFranco and Jasmine Chiswell.
Today, Spotify offers the video podcasting feature to all creators in the United States, Canada, New Zealand, Australia, and the United Kingdom.
Spotify says creators will be able to submit video podcasts through Anchor as easily as they post audio content.
Video podcasts can be played in the background, meaning listeners can sit back and watch the content or lock their screen and continue listening without watching the video feed.
In addition to the video podcast feature, Spotify has launched many new features, including the ability to embed video podcasts on other platforms and a tool to bulk replace audio-only podcasts with their video counterparts. You can see all the new features here.
In a blog post announcing the features, Spotify said, “With this latest expansion, we continue to make video podcasting a great experience for creators, enabling them to reach new audiences around the world, make how they monetize their content and engage with their fans in new ways. There’s a huge opportunity for video podcasts on Spotify, and we can’t wait to see what the creators bring to the table.”
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Written by Luke Baker.