Spotify Podcast Subscriptions: How They Work, What They Cost
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(Pocket-lint) – In April 2021, Spotify launched a paid podcast subscription product in the United States. Initially, it allowed certain American podcast makers on its platform to charge for content by offering subscriptions to their shows. Now it is expanding paid podcast subscriptions to all US creators so they can monetize their content.
Here’s everything you need to know about Spotify podcast subscriptions.
How to tell if a podcast is free or paid on Spotify
In Spotify, all paid content will have a lock icon to show that it requires a subscription. You can find this lock where the play button usually appears.
Paid podcast subscribers can listen inside Spotify or a third-party app through a private RSS feed. But, to unlock a show, you’ll need to go to the podcast’s dedicated docking page, which podcast makers can put in their resignation notes, bio, and episode descriptions. This means that you cannot subscribe directly in the Spotify app, which allows Spotify to avoid paying Apple for the subscriptions sold under the terms of the App Store.
Remark : Anchor is a podcast creation platform that Spotify acquired in 2019. Anchor hosting is free for podcast makers. But if a podcaster already has a subscription elsewhere and wants to offer their paid content on Spotify, they should use Anchor in addition to their other provider.
How much do paid podcasts cost on Spotify?
Podcast makers initially had three monthly pricing options to choose from: $ 2.99, $ 4.99, or $ 7.99.
However, based on feedback from its testing period, Spotify is introducing 20 new pricing options. It also allows publishers to download a list of contact addresses for their subscribers so that they can better interact with them and promote their content through email marketing and notifications.
What size cut does Spotify get from creators?
Podcast makers won’t owe Spotify anything for the first two years (other than the cost of transaction fees through Spotify’s payment partner, Stripe). That said, in 2023, Spotify announced that it would start slashing total subscription revenue for podcast makers by 5%.
Keep in mind that Apple’s new podcast subscription service cuts creators by 15-30%.
What podcasts cost money on Spotify?
As part of the initial launch of paid podcast subscriptions on Spotify, 12 independent podcast shows – including Tiny Leaps and Mindful in Minutes – have been licensed to offer bonus subscriber content. Since then, the premium option has been activated on 100 podcasts.
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Where are paid podcasts available?
On September 15, 2021, they will be available to all US Spotify podcast listeners and creators.
On the same day, they’ll be made available to international listeners, but creators of international podcasts will have to wait longer to use Spotify’s monetization tools.
Want to start a paid podcast on Spotify?
If you’re a podcast maker, check out the video above. You can read more on how to get started from the Spotify blog post. Also see the Anchor blog for more details.
Want to know more?
Check out our in-depth guide to Spotify to learn all about how the service works.
Written by Maggie Tillman. Originally published on .