The UK Data Reform Bill aims to remove annoying cookie pop-ups on websites.
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(Pocket-lint) – The UK Department for Culture, Media and Sport has outlined the changes it wants to make as part of the Data Reform Bill – and it has cookies in its sights.
Since the EU passed its GDPR rules in 2018, visiting a new website has often meant you have to give permission to accept cookies. For those who don’t know, cookies are bits of data that allow a website to remember that someone has visited it before.
The GDPR was meant to protect users by giving them control over this data, which resulted in pop-ups appearing every time you visit a new website.
The Data Reform Bill wants to get rid of these pop-ups, but it doesn’t look like the UK government is just scrapping data protection: instead it’s suggesting an ‘opt-in’ model. -out” which can be governed by the browser, so rather than clicking a box each time, the website you are visiting already knows the answer.
This “opt-out model”, however, will probably be used by default to accept cookies for users and it is no coincidence that, moreover, the data reform bill aims to “exploit the power of data”.
The objective is to allow Internet users to remain in control of their data, but to offer them a smoother experience when browsing, without pop-ups or banners.
Of course, if the browser is to provide these controls, the UK will need to engage with the developers of those browsers to ensure that a working system is in place.
“Before legislative changes are undertaken, the government will work with industry and the regulator to ensure the technology is effective and readily available so that people can set their cookie preferences online to opt out by automated means.
The elephant in the room is that it might never work and with many websites enacting changes to comply with EU GDPR requirements in 2018, the extra work to support the UK’s wishes just might not happen.
The primary desire to remove cookies will certainly be appealing, but ensuring control of data is retained by the user will be key.
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Written by Chris Hall.