TikTok increases video limit to 10 minutes, attacking YouTube

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(Pocket-lint) – TikTok has quietly started allowing users to upload videos up to 10 minutes long, in another significant change to the purpose of its application.

It’s only been a short time since TikTok started allowing people to post three-minute videos, after all, so it’s clear its creators believe longer-form content is a key part of its future.

Some users have received notifications from the app letting them know that their download limit has been increased, and TikTok confirmed to The Verge that it is now rolling out the change globally:

“Last year, we introduced longer videos, giving our community more time to create and entertain on TikTok. Today, we’re excited to start rolling out the ability to upload videos with longer maximum of 10 minutes, which we hope will open up even more creative possibilities for our creators around the world.

TikTok is interfering in YouTube territory

I can now upload videos up to 10 minutes pic.twitter.com/P2Mbf4ygWV

— Matt Navarra (@MattNavarra) February 28, 2022

The change comes against the backdrop of YouTube’s continued investment in its Shorts section, which means the two huge video apps are effectively starting to battle it out on all fronts to grab users’ attention from a video perspective. .

While YouTube obviously still hosts plenty of content that dwarfs a 10-minute limit, the direction of travel for TikTok is striking at this point.

It’s not entirely clear how quickly the change will roll out to all users, and when you can therefore expect to be able to post your own longer videos, but it shouldn’t be too long from the sound of it. things.

Written by Max Freeman-Mills.