TikTok is reportedly launching into video games starting next week.
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(Pocket-lint) – TikTok is reportedly set to make a big splash in the gaming world. It will kick off as early as next week.
Although TikTok has a long presence in the Chinese gaming market, its international ambitions in this area are modest to say the least. Today, a new report claims that the video-based social network is kicking things into high gear, and has even added a new gaming tab to its main app interface.
“TikTok is taking a big leap forward in gaming, adding a dedicated tab to the short-video platform, its first venture into a different entertainment format,” reports the Financial Times. He goes on to say that people “will be able to access the games through a button on the homepage.” Games will include ads, but people can also pay for additional content depending on the title.
This isn’t the first time we’ve heard that TikTok wants to get into gaming outside of China. In May, reports indicated that the company was considering HTML5-based games, including games similar to the immensely popular FarmVille.
This time around, the FT reports that TikTok has gone so far as to hire a new person to promote its gaming efforts. Former Intel system architect Assaf Sagy updated his LinkedIn profile to say that he looks forward to “working closely with all game companies around the world to help make TikTok a central base in your marketing strategies”.
The report says November 2 will be the big day for TikTok, so we’ll be keeping our eyes peeled for an announcement next Wednesday.
Written by Oliver Haslam.