TikTok is testing new minigames before launching into games.
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(Pocket-lint) – Imagine using TikTok to play games instead of scrolling through videos for hours on end. According to Reuters, the app is currently testing games in Vietnam.
TikTok is planning a “major push” in mobile games, with a company executive now confirming tests of HTML5 minigames. TikTok has reportedly introduced ad-supported games that leverage the library of its parent company, ByteDance. Remember, it partnered with Feeding America last year to create Garden of Good, a FarmVille-like experience where users can earn points and donate with them. TikTok has also teamed up with FarmVille developer Zynga to create an HTML5 endless runner game, Disco Loco 3D, for the app.
TikTok has also tested streaming software for games. It offers “Live Studio” for PCs and allows some creators to include mini apps in videos. TechCrunch recently suggested that TikTok could dive deeper into live streaming, with new games and experiences to help streamers engage with viewers. One example is a Pictionary-like game, and another is shopping during livestreams.
Presumably, ByteDance’s goal is to increase its revenue and time spent by users of the TikTok app.
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Written by Maggie Tillman.