Tinder is working on a $500/month plan, but who’s going to pay for that?

Tinder may soon launch a new subscription that you probably won’t be able to afford. Called Tinder Vault, this formula indeed costs the trifle of 500 dollars per month. At this price, it is not even clear what additional features users will be entitled to.

After its meteoric rise during the 2010s, it is clear that Tinder is now on the decline. The increased competition, its image of short-term dating applications as well as the various controversies surrounding its algorithm have undermined the former queen of the sector. Today, the firm is therefore trying to reinvent itself by starting by taking care of its reputation, arguing that it is possible to find true love with a simple swipe to the right.

It is in this strategy that fits Tinder Vault. If, from this angle, this new subscription may seem interesting to you, we advise you to wait to know the price before jumping on it. Indeed, Vault will cost, in theory, $500 per month. Just that. The offer is still in development in the offices of Tinder, but Mark Van Ryswyk, its CPO, does not hide his impatience for its launch. “I’m always saying to myself: ‘I already wanted this yesterday. And, of course, it doesn’t work that way.” did he declare.

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Tinder wants to launch a subscription that you will not be able to afford

At this price, it seems legitimate to ask the question of profitability. So what additional features does Tinder Vault bring? Well, for now, we still don’t know. Mark Van Ryswyk still refuses to say more about this mysterious formula, except that this one will focus above all on quality encounters. It should be noted that the current paid formulas of Tinder give access to unlimited swipes, priority over matches or even greater profile visibility.

Anyway, although it is indeed very tempting, it is still a bit early to shoot the ambulance. Although Tinder does not hesitate to communicate on this subscription, it is still possible that the project is canceled and never sees the light of day. In addition, if you find this formula expensive, know that it is still far from the price requested by The League, another dating application from the Match group, which costs $1000…a week.

Source: FastCompany