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What is Cameo and which celebrities can you hire for videos?
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(Pocket-lint) – Aren’t you thinking of a gift for your dad? Here’s an idea: just ask your favorite soccer coach to send him a happy birthday video. All you have to do is use the Cameo app – it lets average people hire athletes, actors, and all kinds of celebrities to create personal video messages for any occasion or holiday.
For example, you can hire Florida Gators coach Steve Spurrier to congratulate your kid on winning his game, or you can hire Nick Lachey from 98 Degrees to sing a love song to your partner, or you can ask Snoop Dogg to rap for your friend. Heck, even Carole Baskin from Netflix’s Tiger King is on Cameo. Thousands of stars and influencers are available, but their videos come at a cost. Some are as cheap as $1, but we’ve seen others for $299. Cameo gives celebrities a way to earn extra income and connects fans directly with the stars they love.
Here’s how Cameo works.
What is Cameo?
Cameo is a US-based platform for celebrities and everyday people. It is available as a website and mobile app for Android and iOS users. Membership is free – as a talent or as a user – but if you want to use the app to direct message a star or request a video, you have to pay. Talent on Cameo can be athletes, musicians, actors, YouTubers, TikTokers, directors, basically anyone famous.
And they set their own prices in the app.
When you find someone on Cameo, you have two options: Personal Use or For Business. Everyone has different prices and some celebrities only offer certain videos. For example, Lindsay Lohan charges $500 for individuals and $5,000 for businesses. Brian Baumgartner of The Office charges $225 for individuals and $2,500 for businesses. Profiles usually have sample video requests to display. But, in general, personal requests are videos personalized for you or someone else. Business requests are engaging video content for your business, customers, or employees.
Some talents also offer Cameo calls (1 on 1 video calls) with their own price.
When you view a talent’s profile on Cameo, you’ll see their biography, top Cameos, average response time, and a 5-star review rating (plus you can read reviews). You can also join the talent’s fan club for free from their profile to skip the queues and get your request prioritized, access previous cameos and be the first to know about price drops.
How does Cameo work?
If you want to use Cameo, the first thing you need to do is register. You can do this from the Cameo website or mobile app. It’s free to sign up and use Cameo – the only thing that costs money are booking requests. Speaking of talent, if you want to join Cameo as a celebrity, you need to apply here.
Cameo will respond to you within 72 hours.
Edit your profile
Don’t forget that you can spice up your Cameo profile. You can add a profile picture, date of birth, Twitter handle, and make videos public for others to see (or private, if you want). You can do all of this from the Dashboard of the Cameo website or from the Profile page (Cameo icon in the navigation bar) of the Cameo mobile app. You can also view your account activity in the Cameo mobile app – just look for the bell icon.
On Cameo’s website, the homepage shows you featured talent along with a search bar that you can use to enter celebrity names and find talent. In the Cameo mobile app, the search page (magnifying glass icon in the navigation bar) also shows you featured talents and talents by categories along with a search bar.
Request a cameo
So, let’s say you’ve found a celebrity you want to contact, like Ray Lewis. On their profile, you will see a button that says Book now with a price. Currently, the NFL Hall of Fame charges $330 for home videos. Once you click on the Book Now button, you must choose whether it is for yourself or for a friend. You will then be asked questions about the occasion, pronouns, instructions, etc.
Cameo accepts direct payment by credit card. US residents using iOS can also purchase “Cameo Credits” to store in their account for later use on videos. Once the application is submitted, Cameo talent has seven days to accept or decline the project. If accepted, the celebrity will record the video and Cameo will send a link to the video to the phone numbers and email addresses provided with the request. The video can be downloaded and shared. If the talent does not respond to demand within a week, Cameo said all fees will be restored to your wallet.
Join a fan club
You can join a celebrity’s fan club for free from their profile. Just hit the Fan Club button and then you can skip the queue to get your request prioritized, access all of their previous Cameos, and be the first to know about price drops. Cameo said more benefits will also come to fan clubs.
How much does it cost for a Cameo video?
The price (USD) will vary, as it is set individually by each celebrity. You can see how much the requests cost on their profile. If they’re available, you’ll see pink Book Now buttons to start a transaction with them. If they’re not available, their profile will say they’ve suspended requests. You may also see the option to request a talent call. This is usually the most expensive option.
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How do you shop?
When you’re ready to hire talent, log in to your account, click the Book Now button, complete the application form and submit. Cameo accepts AMEX, Mastercard, VISA, PayPal on the web. The Cameo mobile app also accepts your digital wallet like Apple Pay or Google Pay. Cameo even accepts Affirm financing.
Which celebrities are on Cameo?
The roster of talent on Cameo keeps growing, but here are some highlights we noticed in January 2021:
Want to know more?
Visit the Cameo Help Center if you have any further questions.
Written by Maggie Tillman.