What is TikTok Shopping and how does it work? – Pocket-lint
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(Pocket-lint) – In case you need another app to shop, TikTok, in partnership with Shopify, is launching a new TikTok Shopping tab that business users can add to their TikTok profiles. This allows them to showcase products and connect to their online stores for payment. Here’s all you need to know.
What is TikTok Shopping?
On August 24, 2021, TikTok and Shopify announced a new way for businesses to sell to consumers. Specifically, users who are both Shopify merchants and TikTok For Business account holders can now add a new purchase tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their store. online for payment. Keep in mind that although this program is online now, it is only a pilot. Shopify also describes it as a “beta”.
From what we can tell, TikTok shopping works a lot like how Instagram will allow its users to buy from certain merchants and businesses directly on its platform.
How does TikTok Shopping work?
Where to find the TikTok Shopping tab
One of the first examples is already online: Kylie Cosmetics.
Owned by reality TV star Kylie Jenner, Kylie Cosmetics is a beauty brand that sells makeup. If you access their @kyliecosmetics TikTok profile from the TikTok mobile app, you will see the new shopping tab. For her, it’s somewhere between a stream of videos she’s posted and all her tastes. “I built my business on social media,” Jenner said in a press release. “This is why I am delighted that Kylie Cosmetics is one of the first to allow customers to shop directly from our TikTok!”
Publication marking and verification
As part of this pilot, Shopify and TikTok will bring product links to Shopify merchants. They can be used to tag products in posts, then TikTok users can choose to purchase directly from the merchant’s storefront or click on a tagged product in a merchant’s video to go to their online store for payment.
When will TikTok Shopping be available?
The TikTok Shopping pilot is currently available for Shopify merchants in the US and UK. A selected group of merchants in Canada will be added to the pilot project in the coming weeks (so by September 2021). The feature will be rolled out to other regions in the coming months, TikTok said.
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How to join the TikTok Shopping pilot
Shopify merchants can request early pilot access through this Shopify page.
You can also learn how to become a Shopify merchant here. If you are already, you need to install the TikTok Shopify app. If you need a TikTok Business account, go here to sign up. Finally, we recommend that you check out the Shopify announcement blog for TikTok Shopping if you still have any questions.
Oh, and don’t forget to bookmark our in-depth guides on TikTok:
Written by Maggie Tillman. Originally published on .