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You can now buy concert tickets on Snapchat with Ticketmaster
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(Pocket-lint) – Snap and Ticketmaster have teamed up to deliver a new concert ticket experience in Snapchat.
An in-app Ticketmatcher Mini allows Snapchat users to find concerts based on their own musical choices, share them with friends, and even create a guest list of those who want to attend. Tickets can then be purchased through the Ticketmaster service.
Additionally, a new map layer will display upcoming concerts near users. Alternatively, click on a venue and you’ll see its list of upcoming gigs.
The Mini works by first asking users to swipe left or right on upcoming show recommendations, to find the artists and music genres they like best. He will then modify the recommendations in the future.
A Snapchatter can then see if any friends have matched the same event – dating app style – and can start a conversation with them through the Snapchat camera. They and other friends can then be added to the guest list and the group can decide whether or not to purchase tickets on Ticketmaster’s secure website.
The Mini and Map Layer mark a first for Snapchat but could lead to other in-app partnerships and opportunities in the future.
It is currently deployed in more than 20 countries around the world.
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Written by Rik Henderson.