Zoom to test ad serving for free Basic level users
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(Pocket-lint) – Zoom has announced that it is rolling out a “pilot advertising program” and will begin serving ads to free Basic users who do not pay subscription fees.
With Zoom now reaching millions of individual users, the way people use conferencing software has changed dramatically over the past two years. Going from almost entirely corporate use to many who use it to stay in touch with family, colleagues and friends.
For starters, the ads will only deploy to the browser page that users see at the end of their meeting. So there is no hassle, you will be constantly on the lookout for announcements during a meeting.
Also, the only time you will see these ads is if you are a Basic / Free user in a meeting hosted by another Basic user. If the meeting is hosted by a paid subscriber, you won’t see any ads.
Additionally, Zoom says it is rolling out this pilot advertising program in “defined countries,” although it did not announce in its blog post which countries it specifically was.
The banner ad that appears at the top of this browser screen will also include a link allowing you to manage cookies.
The company stressed, however, that it would continue to protect user privacy by ensuring that audio, video, files and messages shared during the meeting are never used for any third party marketing or advertising purposes.
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For the most part, therefore, the service will continue as it has been recently, the only difference being that you can now see an advertisement on the browser screen after your meeting is over.
Written by Cam Bunton. Originally published on .