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iPhone 13: Apple forced to stop production before Christmas
Apple was forced to shut down iPhone and iPad assembly for several days due to supply chain constraints and restrictions on energy use in China.
According to a new report from Nikkei, Apple has experienced an unprecedented situation in its history, which could well complicate its sales during a critical period: Christmas. Indeed, Apple would have been forced to stop manufacturing iPhones and iPads for several days due to supply chain issues.
The suspension of production is also said to be due to new measures to limit the use of energy in China. Last September, we learned that Chinese President Xi Jinping pledged to achieve carbon neutrality by 2060, which had led to power cuts for various suppliers from Apple, Tesla and Intel. ” This has never happened before. In the past, the Golden Week in China was always the most hectic time, when all the assemblers prepared for production. A supply chain manager told Nikkei Asia.
Apple to cut back iPhone production ahead of Christmas
While Apple had slightly increased the production rate of the iPhone 13 compared to previous years, since the company expected 20% higher sales, the American giant finally had to revise your goals down.
According to Nikkei, these restrictions also greatly impacted the production of previous models. Forecasts of production of older iPhone generations is also said to have fallen by around 25%, while iPads have seen a decline of around 50% of production volume in September and October.
It is not yet known whether or not its production difficulties will seriously impact the Christmas holidays. We recently learned that Apple’s sales have strangely declined as the holidays approach despite a successful launch, but delivery times have also dramatically shortened. Production therefore seems to have returned to a normal rate., and sales do not appear to be increasing as much as the holiday season approaches compared to previous years.
Source: Nikkei Asia